Calling All Small Business Owners

You Could Be Getting Better Results from Instagram, Facebook & Google too.

 

You’re already investing time and energy posting
but if your social profiles are ​not optimizedyou’re not getting the most from the effort you’re putting in.

 

Now more than ever, your connection to your customer and
crystal-clear communication are of most importance. 

 

To survive and thrive, you need to embrace and implement
digital marketing strategies that work.

    Here’s the deal... 

    you’re making a simple mistake and don’t know it -
    but that mistake is 
    costing you business.

    Optimize My Social will help you solve this problem -
    easily and affordably.

     

    Once you implement my easy to follow steps, you will…

    • Reach more people and the right people for your business

    • Develop a Hashtag Strategy that puts you in front of your ideal customer

    • Learn how to use analytics to develop your social media marketing strategy

    • Maximize the time you’re already spending online producing even better result

    • Increase customers, traffic and sales without the hassle, headache and stress of
      having to figure it out alone

       

       

    Optimize My Social was made for local small business owners like you who want to effectively and efficiently build, expand, and engage their audience without spending a lot of time, energy and money doing it.

    Get everything you need to
    Optimize Your Social including…

    • MODULES

    • Optimize My Instagram
      (value $197)

       

    • Optimize My Facebook
      (value $197)

       

    • Hashtag Magic for Local Business (value $97)

       

    • Audience & Analytics 101 (value $97)​

       

    • SUPER BONUS: 
      Coaching & Support 
      (value $997)

      • BONUSES

      • Optimize Google My Business

        (value $197)

         

      • Online Directory Optimization Mini Course (value $77)

         

      • Online Reviews Mini Course
        (value $77)

         

      • Who’s Your Customer?
        Avatar Worksheet (value $27)

         

      • Update Your Online Info Checklist (value $27)
         

      • Must-Have Apps & Tools (value $27)
         

      • $2017 of Value for ONLY $27

      Do any of these scenarios sound familiar?

      • You’re using Instagram and/or Facebook BUT...

        you’re not seeing results (or the results you were expecting).

      • You’re using Instagram and Facebook BUT...

        you're struggling to identify and reach the right audience.

      • You’re using Instagram OR Facebook BUT...

        you're not using both (IG & FB) because you think it will take way more time and effort.

      • You’re ready to get serious about Instagram and Facebook marketing BUT...

        you don't feel confident using social media as a marketing tool.

       

      IMAGINE IF...

      • …you could see better results when you post.

      • …you could actually identify who your real audience is and what they want when visiting your pages.

         

      • … you could leverage Instagram AND Facebook to expand your reach, target new audiences,
        and acquire new customers
        .

         

      • … you had a social media marketing coach who put an end to the feeling of being overwhelmed and helped you create and reach your marketing goals.

         

      • It’s time to say goodbye to mediocre results and say hello to getting the most from the time
        and energy you’re already investing
        .

        Here's What You'll Get...

        Upon joining, you’ll receive step-by-step, self-paced, video-based modules and worksheets that make learning and implementing easy…

         

        The best part - optimizing your accounts is not something you do over and over again.
        Once you do it, your foundation is set.

         

        You’ll make business info changes that arise along the way and do quarterly check-ups to make sure all is still looking good. That's it!

        MODULE 1

        Optimize
        My Instagram

        Build brand awareness, improve customer service, and position yourself ahead of the competition.


        Here's What We'll Do...

        • Switch to a Business Account (if you haven’t already) - to release all the great marketing features.

        • Craft a Superfine Bio - that draws people in while giving details they need.

        • Choose the best Profile Photo - because first impressions are everything.

        • Review Call to Action Buttons - how, when and why you should use them.

        • Use the Name Field - to get noticed in search.

        • Implement Website Navigation - that leads customers to click.

        • Update Settings - so you never miss another customer notification.

        • Set Up Quick Reply - to save time when answering questions.

        • Leverage the “Close Friends” List - to create a VIP or Loyalty Program.

        MODULE 2

        Optimize
        My Facebook

        Clarity and simplicity always win.
        Learn how to make Facebook work for your business. 


        Here's What We'll Do...

        • Choose the perfect Profile Pic and Cover Photos - to draw customers in.

        • Claim User Name - so your business can get found, tagged and ranked higher in search.

        • Choose the Right Template and Tabs - so customers find what they’re looking for fast.

        • Update Settings - so you never miss another customer notification.

        • Leverage the Top Fan Badge - to build engagement and reward loyal followers.

        • Understand Page Roles - so you don’t accidentally lose access to your business page.

        • Connect Instagram to Facebook - so you can easily manage comments and messages.

        • Learn to Crosspost - how and when it makes sense.

        • Set Up Response Assistant - to give customers info and answers fast while saving you time.

        • Add Response Assistant to your Website - so you can keep the good customer service going.

        • Use Page Recommendations - to reward your brand advocates.

        MODULE 2

        Optimize
        My Facebook

        Clarity and simplicity always win.
        Learn how to make Facebook work for your business. 


          Here's What We'll Do...

          • Choose the perfect Profile Pic and Cover Photos - to draw customers in.

          • Claim User Name - so your business can get found, tagged and ranked higher in search.

          • Choose the Right Template and Tabs - so customers find what they’re looking for fast.

          • Update Settings - so you never miss another customer notification.

          • Leverage the Top Fan Badge - to build engagement and reward loyal followers.

          • Understand Page Roles - so you don’t accidentally lose access to your business page.

          • Connect Instagram to Facebook - so you can easily manage comments and messages.

          • Learn to Crosspost - how and when it makes sense.

          • Set Up Response Assistant - to give customers info and answers fast while saving you time.

          • Add Response Assistant to your Website - so you can keep the good customer service going.

          • Use Page Recommendations - to reward your brand advocates.

          MODULE 3

          Hashtag Magic for Local Business

          There’s power in hashtags -
          when you know how and why to use them.


          Here's What We'll Uncover...

          • Branded Hashtags - why you need one and how to get customers using it.

          • 5 Types of Hashtags you need - if you’re looking to attract the right audience.

          • Hashtag Placement - so they attract and don’t repel customers.

          • Hashtags on Instagram vs. Facebook - the differences and why it matters.

          MODULE 4

          Audience & Analytics 101

          Your stats give you invaluable info. They tell you a lot about your following and the type of content you need to produce more of.


          Here's What We'll Uncover...

          • Know Your Audience - so you can create the right content that drives customer engagement.

          • Understand when your Followers are Online - so you can get in front of the most people.

          • Use Post Data and Story Stats - to understand which content is performing best so you can create more of what works and less of what doesn’t.

          • Set up Pages to Watch - so you can compare your progress to that of others in your industry or area.

          MODULE 4

          Audience & Analytics 101

          Your stats give you invaluable info. They tell you a lot about your following and the type of content you need to produce more of.


          Here's What We'll Uncover...

          • Know Your Audience - so you can create the right content that drives customer engagement.

          • Understand when your Followers are Online - so you can get in front of the most people.

          • Use Post Data and Story Stats - to understand which content is performing best so you can create more of what works and less of what doesn’t.

          • Set up Pages to Watch - so you can compare your progress to that of others in your industry or area.

          Wait! There's More...

          SUPER BONUS: Coaching & Support    

          You’ll have direct access to marketing experts. No more wondering if what you’re doing is right. You’ll get support and feedback every step of the way - as often as you need it.

           

          Here’s what you’ll get…

          • Access to our Members-Only Facebook Group - so you can be supported throughout this course.
          • Access to myself and my team - to answer any questions or help guide you should you get stuck.
          • Access to other members - to hear their questions and comments to get you thinking even more about your marketing strategy.
          • Options for additional coaching sessions - should you want or need more one-on-one support. 

          BONUS: Optimize Google My Business

          97% of consumers find local businesses online first. Don't miss out on the opportunity to attract more leads to your business for FREE!

           

          Utilize our step-by-step guide to optimizing your Google My Business listing to attract more foot traffic and leads to your business.

           

          Here’s What We’ll Do:

          • Claim Your Listing (if you haven’t already) - so you can finally unleash the power of Google.
          • Pin Your Location - so customers don’t get lost trying to find you.
          • Choose Photos - to get customers enticed and excited.
          • Add Users - so you never lose access and control of your listing.
          • Look at Questions & Answers - how to find them and why they matter.
          • Leverage Posts - to promote, expand and communicate just like you do on Social Media.
          • Engage with Reviews – whether good or bad, your reviews (and how you respond to them) are everything to your business.

          BONUS: Online Directory Optimization

          Online directories are a great opportunity to put your business out there - and they’re typically free. Your business does not need to be everywhere but the more sites you’re on, the more exposure you’ll get.

           

          Plus, if your business is already established, you likely already have an “unclaimed” listing that folks may be leaving reviews and comments on. 

           

          Don’t miss out on the conversation people may be having about your business while you are not present. 

           

          Here’s What We’ll Uncover…

          • Know which Online Directories are best for your business.
          • Understand why consistency is key to making search engines happy.
          • How to Find your Unclaimed Listings - to ensure information is up-to-date and accurate.

          BONUS: Online Reviews Mini Course

          93% of consumers read online reviews about local businesses. Let me show you how reviews do the bragging for you while strengthening your local SEO so you can rank higher in search.

           

          Here’s What We’ll Uncover:

          • Why Reviews Matter - and how they can make or break a sale.
          • How To Ask for Reviews - online and offline.
          • How To Leverage Reviews - so you can turn them into social proof.

          BONUS: Who's Your Customer? Avatar Worksheet

          Social media marketing is all about understanding who your audience is, what they want to see and delivering it consistently and effectively. Use our customer avatar worksheet to define and develop your audience.

          BONUS: Update Your Online Info Checklist

          Avoid disappointment and customer confusion. Update your hours and details everywhere you’re online with the help of this handy checklist.

          BONUS: Must-Have Apps & Tools

          Make life easier and save time. We're sharing 40+ of our favorite Apps & Tools that will help you be efficient and effective when wearing your marketing hat.

          Get Optimize My Social PLUS all 7 BONUSES - ​a total value of $2017 - Yours for ONLY $27!

          • MODULES

          • Optimize My Instagram
            (value $197)

             

          • Optimize My Facebook
            (value $197)

             

          • Hashtag Magic for Local Business (value $97)

             

          • Audience & Analytics 101 (value $97)​

             

          • SUPER BONUS: 
            Coaching & Support
            (value $997)

            • BONUSES

            • Optimize Google My Business (value $197)

               

            • Online Directory Optimization Mini Course (value $77)

               

            • Online Reviews Mini Course (value $77)

               

            • Who’s Your Customer? Avatar Worksheet (value $27)

               

            • Update Your Online Info Checklist (value $27)
               

            • Must-Have Apps & Tools
              (value $27)

               

            • $2017 of Value for
              ONLY $27

            Meet Your Social Media Coaches

            #SuperfineSocial


            Hi there. I'm Danielle...

            …and I’m on a mission to help small, local business owners survive and thrive using the power of social media.

             

            I’m a small business owner, multi-passionate entrepreneur, social media coach and marketing strategist.

             

            I’ve been a worker bee, manager, executive director, an entrepreneur and a foodpreneuer. I’ve written and published a cookbook. I’ve created other businesses for other people. I know what it’s like to hustle hard, constantly working in the business instead of on the business.

             

            For the past 23 years, I’ve helped hundreds of small businesses grow their brands in print, radio and digital. Hands down, social media has been the most effective marketing platform I’ve worked with.

             

            The amount of people you can reach compared to traditional media is insane – and at a fraction of the cost. The proof is there and the results are real.

             

            Small businesses need to be harnessing the power of social media marketing to build brand awareness, generate leads and drive sales.

             

            After years of building a successful, six-figure social media agency, I pulled the plug and let go of all my clients.

             

            As we grew, so did our rates. “Small Business Sally” could no longer afford our services. And, since there’s only so many hours in a day, I was limited to how many businesses I could even take on.

             

            As an entrepreneur and small business lover, I was determined to find a way to scale our business while continuing to serve small business owners more affordably.

             

            So, I took a step back, assessed our business, and decided the only way forward was to create affordable, step-by-step, self-paced, video-based courses.

             

            Courses that educate and empower small business owners like you to get serious about social media marketing.

             

            As the saying goes, give someone a fish and you feed them for a day; teach them how to fish and you feed them for a lifetime.

             

            Which leads us here today...

             

            WHY THIS OFFER?

             

            I created Optimize My Social because now more than ever, your connection to your customer and crystal-clear communication are of most importance.

             

            And now, more than ever, if you want your small business to survive and thrive, you need to embrace and implement digital marketing strategies that work.


            Hello. I'm Jennifer...

            ...Danielle’s wife and business partner.

             

            I’m a small business owner, multi-passionate entrepreneur, a systems and solutions powerhouse, social media coach and ads strategist.

             

            I’ve worked alongside Danielle for the past 14 years in communications, sales, distribution, and marketing.

             

            I’m known for having the gift of making businesses run efficiently and effectively.

             

            I can’t wait to teach you everything I know about running social media ads that get real results for a fraction of the cost of traditional media.

             

            BUT... before we do that, we need to make sure your accounts are optimized.

             

            So, in the meantime, I look forward to meeting you inside our Members-Only Facebook Group and supporting you on your social media marketing journey.

            Testimonials


            Stephanie

            White Stag Farms

            “We’re so impressed...​

            ...with their understanding and knowledge of growing the business through social media. I highly recommend this course and encourage you to tap into their vast knowledge and eagerness to educate others in marketing and growing a business!"

            Greg & Tannis

            Willow Wisp Organic Farm

            "If you want to work with someone who actually cares about your business, work with Danielle and Jennifer.

            They’re committed, articulate and they know their stuff."

            Laurie

            Mustard Seed Cafe

            “Since implementing their framework, I look forward to creating my social media posts.

            I’m having fun, being creative, and growing my business - without an agency. Looking back, it was my lack of skills and having the right tools that made me anxious about using social as a marketing tool.”

            Chris & Margaret

            Standing Impressions

            “We’ve seen Danielle teach social media in person...

            ...she’s an informative and knowledgeable speaker. I highly recommend taking any of her courses.”

            Mary & Iris

            Mission:Possible Airbnb

            "We took their course to expand our Airbnb marketing efforts​...

            ...and the skills we learned were very valuable. Since then, we’ve seen rapid growth in followers and bookings.”

            Seth

            Catskills Comfrey

            “Danielle is thoroughly  knowledgeable regarding social media platforms.

            She's direct, instructive and gets straight to the point. I highly recommend working with her and the Superfine Social team.”

            Optimize My Social is for Small Business Owners Who…

            ...​are ready to build a solid social media marketing foundation - a foundation that helps save time and energy, helping you communicate clearly and effectively with new and existing customers.

            Optimize My Social IS for
            small business owners who…


            • Want organic social media growth to reach more customers without spending a dime on ads

            • Want a partner they can turn to when they have questions or need support

            • Struggle to make social media marketing work but are committed to leveling-up their skills to find success

            Optimize My Social is NOT for
            small business owners who…


            • Are looking for an overnight/quick fix

            • Think social media is a magic wand or a set it and forget it task

            • Don’t want to do the work - or delegate it to an employee

            • Think they already know everything there is to know about social media marketing

             

            100% Satisfaction Guarantee​

            $27 is a low-risk investment but I believe in this course and the support you’ll receive so much, I’m offering a 100% Satisfaction Guarantee.

             

            You’ll have 30 days to complete the course and implement the work.

             

            If you’re not 100% satisfied with your investment, we’ll refund your money.

            Why Now?
            Why This Trainin
            g?

            Business as usual is over.

             

            Priorities have shifted, buying behaviors have changed, remote working is the new norm and the long-term ripple effects of COVID-19
            will last longer than we’d like.

             

            That’s why now, more than ever, if you want your small business to survive and thrive, you need to embrace and implement social media marketing strategies that work.

             

            Here’s the deal,
            social media marketing is not hard!

             

            BUT you have to know how to harness its power.

             

            Let me help you master social media marketing that drives new and existing traffic and sales to your business.

            Frequently Asked Questions

            What type of small businesses will benefit the most from this course?

            Who is this course NOT for?

            Why is this only $27?

            Is the content available immediately?

            How long will I have access to the course?

            Can I share this with a friend?

            How much time will this take me?

            What if I get stuck and need help?

            I’ve been managing my social media for a while now (and think I do a pretty good job) - why should I invest $27 in this course?

            When I audit small business social media accounts, 9 times out of 10, I quickly identify a minimum of 3-5 key core components which can use improvement (even for businesses that are doing a fabulous job posting their content).

             

            Most often, these are quick fixes the small business owner didn’t see or simply doesn’t know about because they’re not marketing experts who spend time and money staying up on all the advancement and developments.

             

            That’s what I’m here for.

             

            I guarantee you will get at least 10x the value of what you paid. $27 is a small investment for making huge improvements to your social media marketing.

            I don’t have my social media accounts set-up yet. Is this for me?

            Absolutely. I encourage every local small business owner to start with Facebook and Instagram so this would be perfect for you especially if you’re just starting out.

             

            Our step-by-step approach will get your social media foundation set up in no time.

            Do I need any special programs or apps to take this course?

            Is there a guarantee?

            ©2020 Optimize My Social by Superfine Social. All rights reserved.

            Privacy Policy | Terms & Refund Policy
            Superfine Social: Optimize My Social  is not affiliated, sponsored, or administered with Instagram™, Facebook™ or Google™