Reach more people and the right people for your business
Develop a Hashtag Strategy that puts you in front of your ideal customer
Learn how to use analytics to develop your social media marketing strategy
Maximize the time you’re already spending online producing even better result
Increase customers, traffic and sales without the hassle, headache and stress of
having to figure it out alone
Optimize My Social was made for local small business owners like you who want to effectively and efficiently build, expand, and engage their audience without spending a lot of time, energy and money doing it.
Hi there. I'm Danielle...
…and I’m on a mission to help small, local business owners survive and thrive using the power of social media.
I’m a small business owner, multi-passionate entrepreneur, social media coach and marketing strategist.
I’ve been a worker bee, manager, executive director, an entrepreneur and a foodpreneuer. I’ve written and published a cookbook. I’ve created other businesses for other people. I know what it’s like to hustle hard, constantly working in the business instead of on the business.
For the past 23 years, I’ve helped hundreds of small businesses grow their brands in print, radio and digital. Hands down, social media has been the most effective marketing platform I’ve worked with.
The amount of people you can reach compared to traditional media is insane – and at a fraction of the cost. The proof is there and the results are real.
Small businesses need to be harnessing the power of social media marketing to build brand awareness, generate leads and drive sales.
After years of building a successful, six-figure social media agency, I pulled the plug and let go of all my clients.
As we grew, so did our rates. “Small Business Sally” could no longer afford our services. And, since there’s only so many hours in a day, I was limited to how many businesses I could even take on.
As an entrepreneur and small business lover, I was determined to find a way to scale our business while continuing to serve small business owners more affordably.
So, I took a step back, assessed our business, and decided the only way forward was to create affordable, step-by-step, self-paced, video-based courses.
Courses that educate and empower small business owners like you to get serious about social media marketing.
As the saying goes, give someone a fish and you feed them for a day; teach them how to fish and you feed them for a lifetime.
Which leads us here today...
WHY THIS OFFER?
I created Optimize My Social because now more than ever, your connection to your customer and crystal-clear communication are of most importance.
And now, more than ever, if you want your small business to survive and thrive, you need to embrace and implement digital marketing strategies that work.
Hello. I'm Jennifer...
...Danielle’s wife and business partner.
I’m a small business owner, multi-passionate entrepreneur, a systems and solutions powerhouse, social media coach and ads strategist.
I’ve worked alongside Danielle for the past 14 years in communications, sales, distribution, and marketing.
I’m known for having the gift of making businesses run efficiently and effectively.
I can’t wait to teach you everything I know about running social media ads that get real results for a fraction of the cost of traditional media.
BUT... before we do that, we need to make sure your accounts are optimized.
So, in the meantime, I look forward to meeting you inside our Members-Only Facebook Group and supporting you on your social media marketing journey.
Optimize My Social is for Small Business Owners Who…
...are ready to build a solid social media marketing foundation - a foundation that helps save time and energy, helping you communicate clearly and effectively with new and existing customers.
Frequently Asked Questions
This course was designed for local small businesses such as…
This course was not designed for e-commerce businesses, blogs or any other type of business trying to drive traffic and sales online only. Though there is still lots to benefit from in this course, it was designed with the local brick and mortar stores and service professionals in mind.
It’s crazy, I know - over $2000 in value for ONLY $27?
Former clients and those who know my work, think I’m crazy. Seriously, I have emails telling me so.
Here’s the deal, it’s a challenging time to own a small business, and now more than ever, small business owners need to be supported.
This is my way of stepping up and helping out. I believe in small business and entrepreneurship and I know it takes a village to build sustainability and success.
My hope is that you and I build a long-term relationship so I become your go-to when it comes to social media marketing.
Yes! As soon as you purchase the course, you’ll receive an email with instructions on how to access the material and the Facebook Group for support. You can start learning and implementing immediately.
Forever! You’ll never lose access.
Plus, the lessons will be updated as major changes are made by the social platforms. This way, you’re always staying ahead and current.
When we make an update to the course to reflect such changes, you'll be notified via email.
You could but we would really prefer you didn’t.
Here’s why… while they would have access to the materials, they won’t have access to our Members-Only Facebook Group. Plus, you would need to give them access to your account.
That’s one of the biggest reasons we made our courses super affordable so all small business owners can have access.
I know you’re busy and wear many hats so I specifically designed each segment and video so you don’t have to implement the entire course in one sitting.
While I can’t tell you how long it’s going to take you, I can tell you all the videos add up to no more than 2 hours and 30 minutes.
Now, you’ll have to do work to implement so that will add time but you should be able to get through the entire course and workload in 3-6 hours.
My best workflow tip - set aside a half or full day and do it all OR dedicate 30 minutes to 1 hour a day until you’ve completed all the work.
In addition to the course material, you’ll have access to our Members-Only Facebook Group where either myself or someone from my team will assist you.
Your success is our success. I promise, you’re not in this alone.
When I audit small business social media accounts, 9 times out of 10, I quickly identify a minimum of 3-5 key core components which can use improvement (even for businesses that are doing a fabulous job posting their content).
Most often, these are quick fixes the small business owner didn’t see or simply doesn’t know about because they’re not marketing experts who spend time and money staying up on all the advancement and developments.
That’s what I’m here for.
I guarantee you will get at least 10x the value of what you paid. $27 is a small investment for making huge improvements to your social media marketing.
Absolutely. I encourage every local small business owner to start with Facebook and Instagram so this would be perfect for you especially if you’re just starting out.
Our step-by-step approach will get your social media foundation set up in no time.
No, you don’t need to purchase any special software or apps but you do need a Facebook and Instagram account for your business.
That said, you will need a desktop computer, smartphone and internet access.
Why a desktop? It’s much faster to implement this type of work when using a computer vs. a phone.
Yes, a 100% Satisfaction Guarantee.
$27 is a very low-risk investment but I believe in this course and the support you’ll receive so much, I’m offering a 100% Satisfaction Guarantee.
You’ll have 30 days to complete the course and implement the work. If you’re not 100% satisfied with your investment, we’ll refund your money.